About the Project

The main GREEN TOUR project task is to underline the importance of cooperation between tourism and ecology, as tourism is a key important sector of the economy. Referring to „Tourism in the Green Economy-Background report” published by the World Tourism Organization (UNWTO) and the United Nations Environment Programme (UNEP) in 2012 the tourism economy represents 5% of world Gross Domestic Product and more than 10% of EU GDP, while it contributes to about 8% of total employment.

Referring to UNWTO Tourism Highlights 2015, which is a World Tourism Organization publication, international tourist arrivals in Europe were up to 15 million in 2014 (+3%), to reach a total of 582 million. Tourism is a sensitive sector, constantly changing, where rejuvenation is essential. To keep this favourable position in the Tourism Sector Europe has to develop and improve the quality of the tourism services and follow the new trends and needs. 

Tourism can have strong negative effects to the environment, such as: excessive water consumption, discharge of untreated water, the generation of waste, the damage to local terrestrial and marine biodiversity and the threats to the survival of local cultures, built heritage and traditions. More than a third of the travellers are found to favour environmentally-friendly tourism and are willing to pay between 2% and 40% more for this experience. Tourists are demanding the greening of tourism and Europe’s tourism should embrace this challenge and become more environmentally friendly and sustainable!